About Us

Our Mission

Emboldening neighborhood commerce and culture, we are a digital-first publication and creative media team delivering free, professionally-produced local content to more than 100,000 residents in the vibrant communities of Clark, Cranford, Fanwood, Garwood, Kenilworth, Mountainside, Scotch Plains and Westfield, New Jersey… or more simply put, the Westfield Area!

Our publisher is Frank D. Isoldi, a lifelong resident with a passion for all things local — including selling the best darn homes in Union County, New Jersey.


We publish the magazine digitally and in print. For print circulation, we currently distribute approximately 10,000 copies annually across four themed issues. We disseminate approximately 2,500 copies of each themed issue via direct mail, distribution through our sponsors and at &grain café in Garwood.

Themed Issues

  • Winter: Mad Skills Issue
  • Spring: Dream Home Issue
  • Fall: Local Dish Issue
  • Holiday: Near Buy Issue

Join Us!

Want to maximize your local marketing strategy and achieve your promotional goals? We’ve got you covered. Businesses and community organizations can easily join us at westfieldarea.com/ads