The new owner of the independently owned and operated Bell’s Pharmacy on North Union Avenue is promising continued improvements to the longtime Cranford institution.

Samir Talati took over Bell’s in 2016 and has since stepped-up the pharmacy’s game, including the way it looks, the items it stocks and the services it provides for customers. The store now sells books, greeting cards, cosmetics and even toys, according to the Cranford Downtown Business and Economic Development Office.

Independent pharmacies like Bell’s are feeling increased pressure from competitors including CVS, Walgreen’s and now even Amazon, which acquired an online pharmacy in 2018.

Still, Talati and his team say Bell’s is seeing steady growth with new customers who love the small-town feel of the pharmacy and the expertise they bring.

“We are not a chain pharmacy,” commented Talati. “We are your neighborhood pharmacy in the community. When you call us, you get a real person who is ready and willing to answer any questions that you may have regarding your medications, dosing, drug interactions or even just basic questions on how to live a healthier life.”

Bell’s opened in 1984.

Photo courtesy the Cranford Downtown Business and Economic Development Office.