It’s not only the most wonderful time of the year, it’s also the most profitable for many businesses! And, while Black Friday has earned its place on the calendar for shopping discounts, it’s Small Business Saturday that has proven to be nearest and dearest to the hearts of merchants in Downtown Westfield.

This year, the Downtown Westfield Corporation (DWC) has complied a long list of deals and perks that will be available for shoppers who show up for the holiday shopping extravaganza. The town has also rolled out its #ShopLocalWestfieldChallenge to area residents.

“How much of YOUR holiday shopping can you do in your community? 60%, 75% or more?” asked DWC boosters. “Feel good about supporting community.”

Neighborhood shops have also pitched in to promote the shopping district as a whole.

“Whether you shop here or any of our many GREAT shops here in Westfield this holiday season, we are supper THANKFUL for our local shoppers,” posted AR Workshop on North Avenue West. Its owner is offering free cocoa, cookies and 25% off all retail and retrial orders.

The entire alphabetical list of Small Business Saturday offerings, from hot chocolate at Adlers Jewelers to $50 coupons at Woof Gang Bakery, is available on the DWC website.

Image courtesy Downtown Westfield Corporation.