Long lashes are all the rage in the beauty industry and the number of area shops dedicated to them continues to grow. In 2020, Lure Lash celebrated its opening on South Avenue West.
The business specializes in individual eyelash extensions, lash lifts, brow tints and waxing.
Lure Lash has four other locations in Metuchen, Madison, Somerville and Montclair.
Photo courtesy Lure Lash.