Warby Parker, the eyeglasses retailer that was born online, has opened its highly-anticipated location in Downtown Westfield.

“We’ve got a new store in New Jersey,” blared Warby Parker in a post  to its massive  social media audience.

The new store was a welcome addition to the long-empty Coldwater Creek building on Central Avenue.

Warby Parker was founded in 2010 as an e-commerce-only retailer. It began opening physical stores in 2013. It now has three retail locations in New Jersey.

Photo courtesy Warby Parker