The television show Shark Tank often knows how to pick a bigtime winner. And when a husband and wife team pitched a build-your-own cinnamon roll bakery to them in 2014, they bit right in!

Now, after expanding from its original location in Berkeley, California, to multiple states, Cinnaholic is preparing to open its first New Jersey franchise in Downtown Westfield in the space formerly occupied by a portion of Ferraro’s restaurant on Elm Street {the big room that was great for kids!}.

Cinnaholic’s customizable cinnamon rolls come with tons of frosting flavors and toppings to choose from, with all ingredients free of dairy, egg, and cholesterol.

“In addition to being 100% vegan, we offer more than just your average ‘Old Fashioned’ roll. We have a variety of different flavors that are waiting to be explored, all made with the highest quality ingredients to tickle your taste buds,” boasts founders Shannon and Florian Radke.

The Westfield location will be opening soon, according to the Downtown Westfield Corporation.

Photo courtesy Cinnaholic