Sofi’s Color Lounge has more than 6K followers for their multi-location Instagram account (covering Sofi’s Color lounges in Cranford, Summit and Westfield), but, management felt the need to build its Westfield location’s brand even further, recently launching its @sofiscolorloungewestfield handle.

The owner, Sofia Perez said, “We wanted to give the people of Westfield the chance to experience what our clients from our two other locations have been raving about!”

They quickly jumped on the #MCM (Man Crush Monday) bandwagon, but primarily highlight their services.

“From a baby’a first haircut to hair coloring and waxing, Sofi’s in Westfield offers it all,” said Perez.

Sofi’s Color Lounge opened in Downtown Westfield in 2016. The salon’s owner also helped establish the new 1958 Cuban Cuisine restaurant on South Avenue.

Photo courtesy Sofi’s Color Lounge.